Hello fellow mates,

How’s everyone doing out there?

Did you know about it?

CROWD : (noun) is a large gathering or a throng.

CROWD : (v.t & v.i) to throng or to push.

10 Things To Remember About The Crowd

• You have to market on their level, not yours, whether it’s higher or lower.

• Everyone likes to hear a message in their own language.

• Even if you speak their language, it has to be pronounced perfectly – accents always give away the phonies.

• Every crowd likes a comedian.

• Nobody likes the town drunk, the bum, the fool, the snoop, or the jerk – except frat guys.

• Almost everybody likes the underdog.

• Integrity matters. The crowd is hard on sinners.

• Transparency is important. They’ll let you market to them if you do it right.

• Crowds are quick to anger, but also quick to forget. Remind them about the good stuff from time to time.

• You are your best resource for understanding the crowd. You’re part of somebody’s crowd somewhere.